4 Ways to Use Illustrations for Your Brand or Business Website

Whether you operate in the business-to-business or business-to-consumer sphere, using illustrations for your website or brand can help your company become recognisable and memorable. Partnering with a great illustration company can benefit your business in a variety of ways. Good illustrations can be used in numerous ways, depending on the type of businesses using them.

Illustrations are actually used everywhere, from small businesses to large corporations. They enhance the marketing message or product by adding visual appeal, and making it unique among a sea of competitors. Let’s take a look at four ways in which illustrations can be used to enhance a business’s logo, website or brand.

#1 Adding Personality to Your Company: Character Illustration

Character illustration is a fascinating art, and involves the use of a person or animal to illustrate your website or brand. It can provide personality to your business’s identity when used well, including your printed materials and website. It’s an art form that requires a great deal of work, in order to capture and bring out the personality of the character, but it’s certainly worth the time, in order to stand out and be noticed.

#2 Design that Hits the Spot: Spot Illustration

Spot illustrations are often used as standalone objects that aid in promoting specific events, places or products on your website, particularly on the homepage. While it can still be a person or an animal, it usually doesn’t require a full image, or one with a visible personality.

#3 Small Features, but Big Function: Icon Illustration

Icons are usually small and used for aiding navigation through the site, or to highlight a specific navigation menu or function. Icons are created using less details, but are easy to spot when they’re small in size.

In many instances, icons are simple and consist of one or two colours. They’re especially useful when redesigning a website, as they create a clean appearance and a great user experience. When used well with the negative space rule, icons can be more valuable for driving conversions than even the wittiest copy!

#4 Bonus Tip – Avoid an Identity Crises with Logo Illustration

A logo is a symbol or other illustration chosen by the company to identify its products, brand or services. An effective and fit-for-purpose logo provides visual recognition, without the need for extreme detail. Consider huge brands like Pick n Pay, Edgars, Nu Metro and the SABC, and you will see that simple is memorable.

There are numerous reasons why you may want to consider having your company’s logo designed and illustrated. You may be starting out on a new business venture, introducing a new service or product, changing your business’s name, or rebranding your business because your current logo is outdated. Whatever the case may be, you want your identity to be easier for consumers to recognise, and having the right logo can add great value to your business and brand.

Choose the Right Illustration Company

We’re an award-winning design and advertising agency offering exceptional and original solutions across all mediums. Whether you’re in search of creative logos, branding, advertising, illustrations, annual reports and/or web design, we should be your first choice.

Our agency delivers beautiful design and advertising work befitting an industry mover and shaker. We’ve worked hard to cultivate our reputation as thought and industry leaders, and continue to live up to these great expectations. Learn more about us by speaking to us about all your illustration and advertising needs.

We Breathe Life into Illustrations

Illustration is an art form, and one which we respect greatly. When used well, it is an art form that holds incredible potential for a business’s branding and advertising. Let us harness this power to your company’s benefit, and help you rise above a sea of competition.

It’s not easy setting yourself apart these days, but with a beautiful website and stunning logo, you’re well on your way to getting there. Tap into our unmatched expertise and experience, and let us help you stand out for all the right reasons. To learn more about us, contact our team today. We look forward to working with your business, and making your brand collateral shine.